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    Case Study

Press meeting, Vichy

Morning press meeting over brunch servings. Everything was kept in yellow and orange tones to create a sunny atmosphere during winter time. The elements of the event were: colourful and creative flower arrangements, product exhibitions, napkins and food in the colour scheme.
We served smoothie-bowls, juice and fresh fruits in yellow and orange colours.

"Preceding the launch of Vichy's new sun care products, we arranged a press event at blank venue's centrally located and beautiful space. The flexible solutions made it possible to transform the clean space into a sunny universe that was a perfect match to Vichy's look and feel.
Helle was professional and structured throughout the process of planning and excecution. Also her vast network of suppliers within decoration and catering made it possible to create inviting and creative solutions that were tailormade for our event. 
It has been a pleasure to work with Helle! 
Thank you for a truely wonderful event. "

Bea Maria Holland, Harbinger Communication

Pop-up Showroom, HOLMM.

The Cavling Suite was easily turned into a showroom for the Danish kids fashion brand: HOLMM. Our white garment racks and podiums as well as our large image frames were deployed to create a perfectly branded space for the brand. 
The pop-up showroom established an opportunity to form new cooperations and increase the sell-in for the coming season. 
Our client valued the calm atmosphere and the opportunity it created for longer client meetings and the time to explore the brand and products compared to busy trade fairs.

"Our team would like to extend a warm thank you to Helle & Co, for creating a perfect platform for HOLMM.
In the summer of 2019 we hosted an open pop-up showroom presenting our SS20 collection in the elegant and beautiful Cavling Suite. This space offers so many opportunities for personalization. We were free to decoration the room so that it matched our universe. Anything was possible.
HOLMM.'s team would like to say thank you so much to Helle for her big help. She is very professional, skilled and a wonderful person to work with. We extend our warmest recommendations of the space and not least Helle. Thank you Blank Venue!

Marie-Louise Fischer, HOLMM.

Pop-up Showroom, HOLMM.

The Cavling Suite was easily turned into a showroom for the Danish kids fashion brand: HOLMM. Our white garment racks and podiums as well as our large image frames were deployed to create a perfectly branded space for the brand. 
The pop-up showroom established an opportunity to form new cooperations and increase the sell-in for the coming season. 
Our client valued the calm atmosphere and the opportunity it created for longer client meetings and the time to explore the brand and products compared to busy trade fairs.

"Our team would like to extend a warm thank you to Helle & Co, for creating a perfect platform for HOLMM.
In the summer of 2019 we hosted an open pop-up showroom presenting our SS20 collection in the elegant and beautiful Cavling Suite. This space offers so many opportunities for personalization. We were free to decoration the room so that it matched our universe. Anything was possible.
HOLMM.'s team would like to say thank you so much to Helle for her big help. She is very professional, skilled and a wonderful person to work with. We extend our warmest recommendations of the space and not least Helle. Thank you Blank Venue!

Marie-Louise Fischer, HOLMM.

Workshop, InVisionApp

An active work shop for the users of the InVision design tool. It was a priority for our client to provide high-speed internet and a big, high resolution screen for presentations.
The purpose was to build a better understanding of the tool and its usage in order to establish loyalty and customer retention. 
There were about 36 participants placed around 6 tables. 
Breakfast and lunch was served on a buffet in portion sizes which provided the opportunity to eat while standing or mingling during break times.

"Beautiful venue in a very good location, very well equipped and serviced. Communication with Helle was easy and very straightforward, nothing is a problem for this venue and they do offer a full range of services - they even found a photographer for us and organized shipping.
I am looking forward to be back at Blank! Thank you for a great event, team!
"

Teresa Caklova, InVisionApp

Stand-up Club, Cocio

In a few hours and with few means The Cavling Suite was turned into a stand-up club with Cocio branding everywhere. 
Youtubers and selected consumers were entertained by among others Torben Chris and spoiled with sliders and Cocio ad libitum.
We rented black furniture to make the space more masculine. 

"We hosted a combined consumer and influencer event at blank venue for one of our clients. The large event area was transformed into our own mini comedy club with lots of branding / POS-materials. There are few venues where you are allowed to do a ”take-ower” to that extent – visually – and we are really happy that this was a possibility. Super cool!
Also, the owner, Helle, was a HUGE help in the planning process. She thinks of everything and has a great eye for detail. And she is able to help you with anything! We were very, very happy with the result! We extend our warmest recommendations."

Lise Vejnø, Advice

PR- and sales event, Clarins

An event extended over two days where both journalists, influencers and sales staff were introduced to new products and received product training/demo.
The Cavling Suite were separated into two areas which made it possible to both see the product (makeup) demo up close and also to have work stations where the participants could work themselves with the new products.
The room was beautifully decorated with branded canvasses on our branding frames as well as flowers and products from Clarins.

"After a great week with several types of events in the same space, I highly recommend both blank venue & pop-up and the owner, Helle.
The venue offers a range of flexible solutions, which makes it easy to change the lay-out according to your needs. Everything is elegant and toned-down so that your brand and products are put into focus.
Within a few hours, we hosted both an event for journalists, influencers and sales reps and we also did a photo-shoot and live-stream.Helle was also very helpful in sourcing the right foods and drinks for the events. With her sense of detail and a background in both the beauty and PR business, she hit the nail spot-on.
It is definitely not the last time we host an event in Helle’s beautiful venue!

Susanne Holde, E. Sæther

Influencer event, NYX Cosmetics

An elaborate and very successful event involving an external stylist, who were in charge of interior decoration and rental of furniture, plants and other materials.  
The event entailed complete removal of all furniture from the Cavling Suite and painting a wall in our lounge.
The entire suite (100 m2) was turned into an  LA-inspired universe with a magical atmosphere.  During the day about 70 influencers were hanging out in the lounge, had make-up applied and received information about new products.

"We recently hosted a fantastic influencer event at Blank Venue. We transformed the space into a cool lounge in a genuine LA/Coachella festival style.
Helle was very professional, flexible and super easy to work with. Anything was possible, which made it very easy for us. I give Blank Venue our warmest recommendations.
"

Natascha Thompson, L'Oreal

Influencer event, NYX Cosmetics

An elaborate and very successful event involving an external stylist, who were in charge of interior decoration and rental of furniture, plants and other materials.  
The event entailed complete removal of all furniture from the Cavling Suite and painting a wall in our lounge.
The entire suite (100 m2) was turned into an  LA-inspired universe with a magical atmosphere.  During the day about 70 influencers were hanging out in the lounge, had make-up applied and received information about new products. 

"We recently hosted a fantastic influencer event at Blank Venue. We transformed the space into a cool lounge in a genuine LA/Coachella festival style.
Helle was very professional, flexible and super easy to work with. Anything was possible, which made it very easy for us. I give Blank Venue our warmest recommendations."

Natascha Thompson, L'Oreal

Stand-up Club, Cocio

In a few hours and with few means The Cavling Suite was turned into a stand-up club with Cocio branding everywhere.
Youtubers and selected consumers were entertained by among others Torben Chris and spoiled with sliders and Cocio ad libitum.
We rented black furniture to make the space more masculine.

"We hosted a combined influencer and consumer event at Blank Venue, where we were allowed to transform the big room into our own comedy club with lots of branding-material.
There are few venues, where you can create such an extensive branded space, and we are very happy for this opportunity. Anything was possible and it was awesome...
I would also like to mention that Helle was a huge help throughout the planning of the event! She literally thinks of everything and has an eye for detail. And she is able to help you with anything! 
We were very, very happy with the result and extend our warmest recommendations."

Lise Vejnø, Advice

PR and Sales event, Clarins

An event extended over 2 days, where both journalists, bloggers and the company's sales reps came to see and work with new products.
The Cavling Suite was divided into two areas to provide both the opportunity to study a make-up artist in action up close and to sit in small groups and work with the makeup products yourself.  
The space was beautifully decorated with branded canvasses on the large picture frames as well as products and flowers. 

"After a couple of days with different types of events in the same room, I highly recommend both Blank Venue & Pop-up and the owner, Helle. 
The space has a lot of flexible solutions, which makes it easy to make changes based on your needs and everything is very elegant and down toned in a way that makes your products and branding elegantly stand out.
We hosted both events for journalists, influencers and sales reps. And we also did a photo-shoot and live-stream.
Helle was also very helpful in arranging catering solutions for the different events. With a great eye for detail and her background within PR and the Beauty business her proposals were spot on.  It is definitely not the last time we arrange an event in Helle's beautiful rooms!" 

Susanne Holde, E. Sæther

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blank venue & pop-up
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Boulevard 9-11
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